At ArchitectureBoston Expo (ABX) 2020, Ummo will get to share our thoughts on the topic we care most deeply about. Join us at a workshop, moderated by our Philip Barash, entitled “Brand with Purpose: The Creative Economy Finds Its Voice” on Wednesday November 4, 1:30 – 3:00 pm. We are stoked to be joined by our favorite fellow-branders from Moth and Gensler, as well as friends from the Boston Center for the Arts and MAAM, the new museum at MassArts.
The journey towards liberation is never-ending. On this Juneteenth, we at Ummo are taking the time to reflect on the difficult path towards freedom and solidarity. As the medieval Persian poet Saadi reminds us, we are all on this journey together.
Sure, there’s Gregorian New Year, when we pop all the corks; Julian New Year, observed by Boston’s populous russophone diaspora; Lunar New Year, whose colors radiate heat; and Rosh Hashana, which gives us an excuse for apple picking in Vermont. In the drab days of March, though, we get down with Nowruz — a way to cheat winter and honor the many cultural traditions that come together at Ummo.
Ummo’s identity for Maketank made an appearance on the reddish (maroon, dare we say?) carpet of ABX, New England’s annual architecture convention. We were happy to hear a panel discussion dedicated to place branding, moderated by Philip Barash. And we were thrilled to see Ummo friend Gina Ford, of Agency LP, recognized with the prestigious Women in Design Award of Excellence.