Etc

200 years young

Upcoming

No discussion about the pattern of contemporary urban fabric is complete without invoking Frederick Law Olmsted. Mythologized as the father of landscape architecture, Olmsted’s legacy is, in fact, a great deal more complex, and a great deal more relevant. Today, spaces that foster civic engagement, public health, and environmental resilience are more important than ever. Ummo is thrilled to shape and spread this message on the eve of Olmsted’s bicentennial. In partnership with the Emerald Necklace Conservancy and other parks stewards, we look forward to developing a new brand to inspire and mobilize the next generation of public space users.

Three letters, one symbol

Thought Leadership, Found Objects

Milton Glaser, the towering figure of 20th-century graphic design, used his materials sparingly, saying no more—and no less—than what is needed. I love NY is a master class in economy: using the least amount of space to achieve the most impact. Characteristic of Glaser’s work, it is both a first-person declaration and a universally humanistic sentiment. Glaser, who died in June at the age of 91, is an enduring source of inspiration in our studio. “There are three responses to a piece of design,” he once said: “yes, no, and WOW!” At its best, design can reveal meaning, strengthen a purpose, build power. That is the “wow” towards which we at Ummo are ever striving.

Brand with purpose at ABX

Thought Leadership, Events

At ArchitectureBoston Expo (ABX) 2020, Ummo will get to share our thoughts on the topic we care most deeply about. Join us at a workshop, moderated by our Philip Barash, entitled “Brand with Purpose: The Creative Economy Finds Its Voice” on Wednesday November 4, 1:30 – 3:00 pm. We are stoked to be joined by our favorite fellow-branders from Moth and Gensler, as well as friends from the Boston Center for the Arts and MAAM, the new museum at MassArts.

Juneteenth

Events

The journey towards liberation is never-ending. On this Juneteenth, we at Ummo are taking the time to reflect on the difficult path towards freedom and solidarity. As the medieval Persian poet Saadi reminds us, we are all on this journey together. 

New Year anew

Events, Found Objects

Sure, there’s Gregorian New Year, when we pop all the corks; Julian New Year, observed by Boston’s populous russophone diaspora; Lunar New Year, whose colors radiate heat; and Rosh Hashana, which gives us an excuse for apple picking in Vermont. In the drab days of March, though, we get down with Nowruz — a way to cheat winter and honor the many cultural traditions that come together at Ummo.

Olympic treasures

Thought Leadership, Found Objects

Four years before Deborah Sussman made “supergraphics” a household term (at least in Ummo’s household), the 1980 Moscow Olympiad created an idealized vision of the Soviet city. We came across an original set of posters and postcards in our ceaseless search for inspiration, and have been in a state of creative collusion ever since.